SALES AND MARKETING
UNIVERSITY 1st Year
LEVELS: 4 | CREDITS: 120 | £1500
SALES AND MARKETING
UNIVERSITY 2nd Year
LEVELS: 5 | CREDITS: 120 | £1500
The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) are a 240 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.
The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree and the Level 5 modules and assignments are equivalent to the second year of a University Degree.
This course is made up of 10 Level 4 modules (120 credits) and 10 level-5 modules (120 credits), each level also includes 10 written assignments. If a student decides to only study at Level 4 they will receive 120 credits and can apply for an exemption from the first year of a university Degree course.
Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material.
To enroll onto the level 4 course, you must be at least 18 and have a full secondary education. Before enrolling onto the level 5 course, you must have attained a level 4 or equivalent.
The fee for enrolling onto the level 4 and level 5 courses together is £1800. Alternatively students can enroll onto a single level (level 4 or 5) for £1500 each.
Students can make payment using one of the following methods:
The Course Fee includes
What comes to mind when you think of the word ‘environment’? You probably think of the surroundings and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.
This module starts by looking at customers and how they make decisions about their purchases. What factors do they think about when buying a chocolate bar, vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system? Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.
In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural, technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.
Marketing and sales are fundamental to business, whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success. In the public sector and in the charitable sector, the focus is not on profit-making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.
There is clear evidence that Information Technology provides a competitive advantage, whatever the business sphere an organization operates.
To gain the advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.
This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organizations in many different areas of the economy, including those which do not operate for profit.
Modern marketing aims to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create two-way communication between the two parties. The customer communicates his or her preferences, and the business communicates information about products that will satisfy the customer’s needs and wishes.
The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionized the way organizations conduct their business. The most apparent change has been the support provided through technology to several traditional operations, such as sales, communications, customer services, and marketing.
An organization’s success depends on several factors including its operations, its marketing strategy, its human resource management, and its sales. One of the most common criteria used for assessing the organization’s success is sales growth. This is an indication that the organization manages to maintain its existing customers but also attracts interest followed by sales from new markets.
How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.
What is an Entrepreneur? Examine the skills and qualities of entrepreneurship.
Why are organizations structured in the way they are? What determines the optimum structure and how does it differ between organizations? In this module, learners will look at the numerous models and theories that make up the organizational structure.
Learners will complete exercises in accounts throughout this module to understand what they are telling us and the actions that analysis can precipitate.
What is the business trying to achieve? What will it do? How will it do it? This module focuses on the creation of clear goals and clear plans to achieve a clear objective.
Impact of politics on business and how it may help or hinder the business. This module will educate learners on economic impact, exports and government support.
Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.
Business in the modern world. This module focuses on governance and equality as a means to do right in business.
Understanding how your people and your business can continually improve together, learners will review reward structures, CPD, training, and development to ensure high performance in business.
Learners will analyze how markets, customers, competitors, and products can come together in a cohesive plan.
On successful completion of this module, learners will have knowledge of numeric exercises and will understand their use within the context of the business.
The undergraduate Level 4 (Sales and Marketing) has 10 modules and 10 written assignments and Level 5 (Extended Diploma in Management) has 10 modules and 8 assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor’ section of the learning platform.
Assessment at Mortha Halls of Ivy is a very straightforward process:
If you decide to top up to a full undergraduate degree through an accredited UK university, the costs are listed below. Please note, the below costs are for distance learning/online only. You have the option of finishing on campus, costs will vary depending on which university you chose to complete the final year at.
NOTE: UK/EU students may be eligible for student loans for the top-up portion of their studies. Visit www.slc.co.uk for more information.
Successful completion of the undergraduate level 4 (Sales and Marketing) and level 5 (Extended Diploma in Management) and final year of an accredited undergraduate degree program will give students the right credentials to go on and apply for a job in marketing, sales, human resources, the management or business consultancy.